Veteran Nollywood luminary, Kanayo O. Kanayo, has sounded the alarm regarding the increasing inclination of filmmakers towards YouTube as a primary avenue for content monetization.
Expressing apprehensions about its potential ramifications on the industry’s future, Kanayo took to Instagram on Friday to share his concerns.
While acknowledging the appeal of YouTube and similar platforms for creators seeking broader audiences and cost-effective production, Kanayo cautioned against the potential pitfalls of this trend.
He warned of a detrimental bandwagon effect that could compromise the quality and sustainability of Nollywood productions.
Expressing dismay, Kanayo highlighted the growing tendency among actors to establish individual YouTube channels, diverting attention from collaborative efforts with established producers.
He lamented the possible consequences, including inflated movie budgets, hazardous work conditions, and ethical lapses.
These apprehensions arise amidst heightened scrutiny of the Nigerian entertainment sector, prompted by a recent tragedy involving actor Junior Pope and four others who perished in a boat accident en route to a film set.
The incident has sparked urgent conversations about industry reform and the urgent need for enhanced welfare measures.
