Dufil Prima Foods Ltd, the manufacturer of Indomie Instant Noodles, has shed light on the recent reduction in its product prices following a significant surge a few months ago.
The company attributed the price cut to a notable improvement in the country’s economy rather than a decline in patronage.
Mr. Temitope Ashiwaju, the Group Corporate Communications and Event Manager of the company, confirmed this in an interview with the Nigerian News Agency (NAN) on Saturday in Lagos.
Ashiwaju emphasized the importance of dispelling any misconceptions regarding the recent price adjustment of the product. He also noted that economic realities had impacted the company, leading to previous increases in costs for Indomie noodles.
He said: “For a listening company such as ours, we felt at some point in time, against our operational cost to adjust when things started to improve.
“We are not here to rip people’s out. Of course, if you starve people and make the products out of reach, it will also affect us.
“Reduction in prices came when the operational cost started to go down. “We don’t have a choice than to adjust to realities of times and other indices as they improve because serving people are at the centre of our core value.
“The moment we realised that things started to stabilise, we all hope and pray the economy gets better, as a responsible company, we felt it was time to do a further price reduction.”
